OBDILCI just published Une stratégie réussie de découvrabilité en contenu scientifique, sans recours aux services SEO, 3/2025
Success story of a discoverability strategy in the scientific field, focused on a limited number of keywords, developed from a convergent bundle of actions to highlight these keywords and without any recourse to SEO techniques. SEO stands for “search engine optimization” and consists in developing technical tricks to ensure that search engines pay particular attention to web site’s pages. The description of this concrete case provides an approach that could be taken up and adapted by other initiatives in similar scientific or cultural contexts. Exposure of the corresponding quantitative data could provide an insight into the thresholds required to obtain a tangible effect.